Our Story

It started with two cleaners and a simple question.

Vesna and Evelina ran a home cleaning business, and they were proud of it. Their team was known for meticulous work and homes left spotless. But day after day, they watched their cleaners work with conventional cleaning products, and the harsh chemicals began to trouble them. If these products needed caution around children and pets, and gloves just to use, what exactly were they leaving behind in the homes they cleaned?

Their clients were asking the same question. People wanted natural, non-toxic products that actually worked, and they could not find them on supermarket shelves.

So in 2016, Vesna and Evelina made them. The EcoGurus was born: plant-based, non-toxic cleaning products, created first for their own cleaning team, and then, when clients kept asking where to buy them, for everyone.

What we stand for today

Every EcoGurus product is made in Europe with family-run producers, using plant-based ingredients, solar-powered production and recycled or recyclable packaging. Everything is vegan and cruelty free. From our non-bio laundry liquid to our Swedish dishcloths, each product is designed to clean brilliantly while staying gentle on your family, your home and the planet.

Simple, sustainable choices for everyday living. That is the whole idea, and it has not changed since day one.